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10 THINGS A CUSTOMIZED JINGLE CAN DO FOR YOUR BUSINESS THAT NO OTHER FORM OF ADVERTISING CAN


•A jingle helps set your business and ad apart from the crowd.

•Unlike a print ad or a spoken message, a jingle will induce listeners to sing along and enable them to instantly familiarize themselves with the name and image of your company.

•A jingle quickly establishes a definite identity, credibility, and an aura of prestige for your business.

•Unlike a print ad, a jingle makes both an instant and a

   long-term impression (i.e. stays in listeners’ memory) and its

   advertising momentum increases with repetition.

•A jingle has multiple uses besides radio advertising, such as on-hold phone systems, in-store audio, website, etc.

•A jingle has a long life span and can then be updated to sound “fresh” again (via new arrangement and/or production), yet retain its initial recognizability. 

•A jingle can also be incorporated into visual advertising, such as cable or broadcast TV ads.

•A jingle makes your business appear larger than it might be.

•A jingle establishes public trust.

•Unlike any other type of ad, a jingle has the potential for permanent recall.  {Example: Try to forget “I Love New York”, “Chock Full Of Nuts Is That Heavenly Coffee”, “Be All That You Can Be” (US Army) or McDonalds’ “You Deserve A Break Today”).


© 2013 by Jeff Saxon Music, LLC.